Encyclopedia of Greater Philadelphia

Philadelphia, the Place That Loves You Back

The Greater Philadelphia Roundtable: Tourism has become increasingly important to Greater Philadelphia’s economy, generating in one year 36 million visitors and $8 billion in economic impact, while supporting 83,000 jobs. In this discussion, we took a look behind the campaigns that promote Philadelphia to the region, the nation, and the world. The discussion was moderated by Charlene Mires of the Mid-Atlantic Regional Center for the Humanities at Rutgers-Camden with panelists Richardson Dilworth of Drexel University, Meryl Levitz of the Greater Philadelphia Tourism Marketing Corporation, and Bob Skiba of the Association of Philadelphia Tour Guides. Program co-sponsored by the Greater Philadelphia Tourism Marketing Corporation.

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